I have compiled the top 4 ways to tune up your startup. I have seen so many startups struggle to launch and quite frankly its because they need a startup consultant to help guide them. Let’s dive into the first one.
MARKETING & SDR MESSAGING
Branding, marketing, market penetration, go to market strategy is the most often missed element.
150,000 cold calls later, here I am helping you grow a pipeline. Here’s three questions you should ask your team:
Does your inbound marketing and outbound SDR messaging match?
Ok, is it just feature laden or is it enriched with prospect pain?
Do your SDRs book more than ONE appt/day?
WANT NEW MESSAGING IDEAS TO REACH YOUR AUDIENCE?
WANT TRAINING FOR YOUR MARKETING REP OR SDR?
2. ACCOUNT EXECUTIVE PAIN DETECTIVES
What good are account executives that can’t detect pain? Not detecting pain increases the average sales cycle beyond 90 days! Here’s a couple questions you should ask yourself about your sales team.
Do your account executives lack the ability to hook a prospect on a call?
Are they incapable of detecting and determining the root of pain in the prospect?
Does your org lack the time to train sales reps properly?
GIVE US A CALL WE OFFER AN AE BOOTCAMP & MASTERCLASS!
3. SALES ENGINEER SOLVES THE PAIN
If you’re big enough to hire a sales engineer, chances are you haven’t trained them to focus on the customer needs. As a Zscaler Sales Engineer I’ve see deals from $5k to $500k close faster than ever with a pain led conversation. Here’s a few questions to ask your team:
Did the account exec and sales engineer do a prep call before the demo?
Was every feature shared or just the ones that solved the prospects pain?
Does your SE understand how they fit in the sales team and what other roles actually do?
If you want to tune up your startup, the sales engineer role has to be wise to the process, we can help create and improve your efforts.
GET YOUR SALES ENGINEER TRAINED NOW!
4. CUSTOMER FIRST DISCOUNT LEVERS
Most companies don’t know how to create buyer urgency. Here are a couple of issues you may be able to relate to when it comes to this.
Why does every director of sales share a 25%+ off discount to close by end of month and ask them to be a referral only to wonder why no urgency was created in the deal?
There is a better way! Find out how I get C-level executives to stay up until midnight to sign my contracts!!!
YOUR LACK OF SALES SKILLS ARE WHY YOU ARE MISSING QUOTA!!!!
GET YOUR EXECUTIVES TRAINED ON CUSTOMER FOCUSED DISCOUNT LEVERS by a Startup Consultant.
This concludes my very popular 4 ways to tune up your startup. Do you need help getting your startup off the ground? Book us now!