Here are the most frequently asked questions we receive when you are searching for the right sales coach.

What is SaaS sales training?

It is specialized instruction for sales professionals on effectively selling cloud-based software (SaaS). Effective SaaS sales training should include learning key techniques for prospecting, lead generation, objection handling, moving up or down market, and closing deals in the SaaS market.

How much does a sales coach cost?

A sales coach is never cheap and if they are you should ask for their previous sales performance results. Our CEO, Jonathan Pierce most notably closed $4M under 13 months for an MSSP, landing them as #1 on INC5000 in 2023 as the fastest growing MSSP. We believe that our rates are most reasonable considering our success and begin at $300/hour, but are subject to change.

Is paying for a coach worth it?

Knowledge is power and in sales that is even truer. Knowledge and experience open more doors so when you invest in a coach make sure you share your goals with them before you start.

What is the average coaching fee per hour?

According to Google that is between $75 and $200 per hour. We charge $300/hour for our SDR Bootcamp and $200/hour for our AE Bootcamp, prices are subject to change.

What is the difference between a sales coach and a business coach?

A sales coach is uniquely positioned to help close deals faster. A business coach will more likely analyze the product market fit and focus on partnerships and ways to secure more market saturation.

What does a sales coach do?


A great sales coach should assess first the outcome a sales rep wants to achieve then assess their current abilities and identify gaps in techniques, personality, skills, and behaviors and provide a plan to address those for a period of time.

What is the average tenure of a SaaS sales rep?

According to Google that is 2.5 years, but ranges from one year to five mostly.

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