You need a power dialer because cold email is not a GTM strategy!
Cold E-mail doesn’t cut it on it’s own. It never has and it never will be your GTM strategy. Cold Calling however, is good enough on its own. And yes when you put the two together, you have synergy!
Last month, in April 2025, I spoke with an MSP that was paying $2k/month to use cold emailing as a GTM strategy. The org had sent 16,000 emails and he closed only one deal. His company cannot survive off one deal per quarter. Because he loses a few customers here and there. I provide outsourced cold calling services so I know that the best way to GTM is first to have an outbound sales engine. And that doesn’t start with cold calling.
Cold Calling is the best GTM strategy!
Hands down. Cold calling is HOT. So what tools do you need to cold call? Here is the Cloud Sales Coach recommended formula for cold calling:
1. You need a great list. Need help with this? Click here.
2. You need a great script and soft skills like (rhythm, tone, pace, tempo). Get Coaching
3. You need a great power dialer. Keep reading for the 9 reasons you need a power dialer.
The nine reasons why you need a power dialer in the first place and not just any dialer, you need the best power dialer:
- You have a lead list of 1000 contacts and you need to call it.
- But dialing one by one in your CRM will limit you to 100 dials per day.
- So that’ll take five business days to call every one once.
- And statistics show that you have to call people 7 times before they answer.
- And you don’t have 2.5 months to reach everyone (7 dials x 2 weeks = 14 weeks or 2.5 months).
- And since only 1 in 5 people pick up anyway that means you’re having just 20 conversations per day.
- And out of those 20 convos, only 5 are positive. Worse yet, only one meeting gets booked.
- And it takes 10 meetings to close a deal. At this rate you’ll never launch your startup.
- Or for your established business with a 10% churn rate, your sales team won’t outpace it so you’ll just lose money every year.
The solution: The Best Power Dialer: Koncert.
There are other power dialers. But starting at just $150/mo per user for a single line dialer and just $300/mo for a 5 line parallel dialer with 100 caller IDs, that is SERIOUS value!
If I type into Gemini the comparison between parallel dialers.
Here is some information comparing the price and value of the parallel dialers you requested:
Koncert: Offers AI-powered dialing capabilities with features like AI Parallel Dialing and Intelligent Caller ID Management. Pricing details are not readily available and require contacting the vendor, but user reviews suggest a perceived cost of $$$$$, with an average return on investment of 7 months and an average discount of 15%.
Nooks: An AI-powered dialer focused on coaching and prospecting, with features including AI roleplay and live call coaching. Pricing is not transparent, with most users reporting costs starting around $4000 annually and often requiring long-term contracts.
Orum: An AI-powered parallel dialer designed for enterprise sales teams. They offer a Launch plan at $250 per user/month (with a minimum of 3 seats) and an Ascend plan with custom pricing.
ConnectAndSell: A sales acceleration software that connects reps with live leads. Pricing varies, with a maximum price reaching up to $96,000 and an average cost around $50,000 annually.
My results:
Here I dialed 3100 contacts, connected with 1 in 5.5 and had 465 conversations about my company. 40% of those conversations were positive and 1 in 6 of those positive conversations resulted in a meeting booked!
Want to dive into my cold calling techniques? Book me now and get my unbiased opinion on why this is the best dialer out there!
