#1 problem for a VP/CEO is… bad metrics.

An SDR online shared they booked 15 meetings/mo => The CEO thinks that’s great => Makes it the standard => AE can’t fill their pipe => Goals are misaligned => Team is upset!

The world is full of poor sales metrics=> Sales Leadership then sets the bar too low for the sales pipeline => A CEO believes that bar and hires more low performers thinking they are great.

(The root of the problem really is bad sales people trying to normalize their untrained performance. But the gold standard for an SDR is 2 meetings book per day. That’s 40/mo on average. You know I know what I’m talking about based on this paragraph right here!)

That’s Why I Created the PTV Method. To raise the bar!

THE STARTUP GOLD STANDARD

2+

SDR Meetings/day

90%

AE – Discos to Demos

100%

Demos See Quotes

$250K

1st Year Quota

Hear from a CEO

“Jonathan is one of the most hardworking and thoughtful sales executives I’ve worked with. He truly understands how to get to a prospect’s pain point quickly and guide them through a consultative process that leads to big ticket enterprise sales. Amazingly, he’s been able to close large deals even for prospects who had recently signed with a competitor – while they’re still under contract. That takes a lot of skill and persistence and he shared the [PTV METHOD] techniques on a podcast we did together. He does not wait for a lead to be handed to him – he picks up the phone and proactively finds business. Any organization doing enterprise sales would be lucky to have him – their revenue will start to go up quickly. I highly recommend him. Anyone wanting coaching from him, will also get more than their money’s worth!“

Raj Khera

3X CEO, MoreBusiness.com & MakeMedia.com

What are the top 5 issues a CEO will experience before using the PTV Method™?

  1. Stunted or Unpredictable Revenue Growth from Bad Metrics:
    • The Pain: The company struggles to achieve consistent and predictable revenue growth. Sales are erratic, and it’s difficult to scale effectively. This hinders the CEO’s ability to confidently project future performance and secure funding or investment.
    • Why PTV Helps: The PTV Method, by focusing on pain-driven sales and efficient pipeline management, creates a more predictable and reliable revenue stream. This allows the CEO to forecast with greater accuracy and build a foundation for sustainable growth.
  2. Low Profitability and Margin Pressure:
    • The Pain: The company experiences low profitability or declining margins. This could be due to inefficient sales processes, high customer acquisition costs, or the sales team’s tendency to prioritize revenue over profitability (e.g., excessive discounting).
    • Why PTV Helps: The PTV Method emphasizes selling solutions as antidotes to customer pain, reducing the need for price-based competition and excessive discounting. It also promotes efficient sales processes and a focus on acquiring high-value customers, all of which contribute to improved profitability.
  3. Lack of Customer Centricity and Loyalty:
    • The Pain: The company struggles to build strong, lasting relationships with customers. There’s a disconnect between the company’s offerings and the customers’ actual needs, leading to churn, negative reviews, and difficulty in generating repeat business.
    • Why PTV Helps: The PTV Method fosters a customer-centric culture, where all departments are focused on understanding and alleviating customer pain. This builds trust, loyalty, and advocacy, creating a sustainable competitive advantage.
  4. Poor Cross-Functional Alignment:
    • The Pain: There’s a lack of alignment and communication between sales, marketing, and other departments. This results in inefficiencies, missed opportunities, and a disjointed customer experience.
    • Why PTV Helps: The PTV Method provides a unified framework for the entire organization, ensuring that all departments are working towards the common goal of addressing customer pain and delivering value.
  5. Difficulty in Attracting and Retaining Top Talent:
    • The Pain: The company struggles to attract and retain high-performing sales professionals. This could be due to a negative sales culture, a lack of clear direction, or the perception that the company’s sales practices are unethical or ineffective.
    • Why PTV Helps: The PTV Method promotes an ethical, effective, and customer-centric approach to sales, creating a more positive and rewarding environment for sales professionals. This enhances the company’s reputation and makes it a more attractive employer.

ELEVATE YOUR SALES CULTURE, BOOK ME NOW

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